Cedar Creek AnalyticsFour very different businesses. One idea: judge every ad by what it does for the business.
Each client is described by type to protect their privacy. What stays the same is the work: ads made in families, run with every change approved, and measured all the way to the result that matters to that business.
A consumer AI assistant, growing fast on paid social
The real question was never the cost of a signup. It was which ads brought people who were still using the product weeks later.
Creative families across founder, product-demo and creator formats, each ranked on the cost of a genuinely active user rather than a download.
A large, many-ad-set Meta account run day to day, with every budget move proposed, approved and logged with its before and after.
Server-side events from signup through onboarding to first real use, sent back to Meta so it learned to find users, not just installs.
Ad spend now sits beside activation, weekly use and retention, so a budget decision and a product decision are read from the same numbers. The insight that reshaped targeting came from how people used the product, not from who clicked.
A mid-size online retailer, judged on orders, not clicks
The ad platform reported strong returns; the order system told a quieter story. The work started by settling which number to believe.
Product and lifestyle creative built in families by category, so winners can be scaled without guessing why they won.
Prospecting and returning-customer campaigns structured so they stop bidding against each other, with daily pacing.
Purchases sent server-side and de-duplicated, then reconciled every day against the store’s own order records.
Return on ad spend is read on real orders, by category, and repeat buyers are counted back to the ad that first found them, so the team can see which campaigns build a customer base and which only buy a sale.
A private wealth firm with a months-long sales cycle
A filled-in form is not a client. The firm needed to know which ads started the conversations that became relationships.
Measured, credible creative written for a regulated industry and cleared through compliance before anything runs.
Narrow, high-intent audiences and steady budgets, tuned for quality of inquiry rather than volume.
Each inquiry followed past the form, through the firm’s own CRM, to introductory calls, meetings and new relationships.
Advisors see the cost of a qualified meeting and of a new relationship by campaign, inside the CRM they already use, and judge results over the full length of the sales cycle.
A strategy consultancy selling to executives
Selling strategy to executives means a small audience, a long cycle and a handful of very valuable conversations.
Point-of-view content written for senior decision-makers, not for clicks.
LinkedIn and Meta campaigns aimed at a defined set of decision-makers and the companies they run.
Every inquiry traced to the piece of content and the campaign that started it.
Each conversation can be traced back to what began it, so effort goes to the ideas that open doors with the right people.
What would your path look like?
The free audit starts with your ad account and ends with a written view of what is costing you money, and what we would measure next.